Roundtrips at Gamescom organized roundtrips for fair visitors at the largest fair for interactive games and entertainment worldwide. Visitors could win the helicopter roundtrips in a raffle. The winners proceeded to the top of a building in groups of four, where a helicopter displaying the fair logo picked them up. The winners were then treated to a memorable view of Cologne and the surrounding areas. According to one enthusiastic winner, the round trip was the “crowning moment of Gamescom.” The press was also invited to a roundtrip. quickly altered the helicopter by removing the doors in order to accommodate the wishes of the press to photograph and film from above.

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